Content Creation
Icons and Banners
For Minis by Swiggy
Minis is a vertical within Swiggy, that gives small businesses a platform to transact with customers.
Small businesses often social media platforms to showcase their products and communicate with buyers. These platforms do not allow features consumers have come to expect from online shopping, such as tracking packages and reviewing past orders.
Minis ensures smooth business transactions, while also providing sellers with visibility. The vertical boasts a wide range of products from baked goods to electronics. I created a set of icons and banners that reflect the different categories of offerings within the product.
Minis homepage
Icon Placement
Banner Placement
Closer look at the banners
The banners act as headers for each category page. Each banner shows a product from the category in use, and seeks to represent the ideal demographic of Minis in some way.
Closer look at the icons
The icons acted as entry points on the homepage for different categories of products available on Minis. Each icon represents a particular product from the category, and draws from the more detailed scene represented in the banner within.
