Content Creation
Foodie Favourites
For Swiggy
As a new year's day campaign, Swiggy launched ‘Foodie Favourites’, a content piece celebrating the most popular restaurants in different Indian cities. The restaurants were identified based on user analytics.
I created the illustrations and some of the decorative interface elements as part of a larger team at Swiggy.
User Journey through 'Foodie Favourites'
Homepage
The home page acts as a landing page from all entry points. It sets the context and the tone of the project
Select city
The 'Select City' and 'Share' buttons are sticky. Select city opens up the following view, allowing the user to choose the city they want to browse.
City page
Each city has a custom page with restaurant and dish selections. The city is celebrated with custom illustrations that are relevant to it culture.
Share screen
The 'Share' button opens up the following view, allowing the content piece to be circulated with ease
Closer look at the City Pages
