Content Creation
Emailer Campaigns
For Swiggy Instamart
A selection of emailer campaigns created as part of Swiggy's in-house creative team. I worked on the visual design and illustration of the emailers.
Created: March 2022
Skill: Illustration, Graphic Design
'Your Holi Party Guestlist'
To help raise awareness of their offerings, Instamart launched the ‘Holi Guest List’- an emailer campaign describing fun personas one sees on Holi. Each persona proudly totes an item that can be ordered on the platform.
The emailer linked back to the Swiggy app, encouraging consumers to make their Holi purchases right away.
Quirky Characters
Context Setting & Call to Action
'Forever Alone'- Single vegetables
In an age where Valentine’s Day is increasingly hyped up, Instamart decided to celebrate the infamous ‘single’s day’.
This emailer campaigns casts some ‘lesser ordered’ vegetable in a fun, visual narrative about the joys of single life. The narrative follows a day in the life of a fabulous Karela (Bitter Gourd), living it up with friends, having a makeover and sneaking out to party.
Narrative Design
Context Setting & Call to Action
