Content Creation
Track Screens
For Swiggy
In the process of placing an order, the post order delivery track screen gets a lot of attention for an extended period of time. It has proven to be a great platform for creating consumer delight.
Swiggy ran multiple campaigns featuring custom post order track screens, and came to be known for topical references in the medium. I have been a part of the team creating custom track screens for multiple celebrations and festive occasions.
2022 Fifa World Cup
This track screen was created to join in the excitement around the 2022 Fifa World Cup finals. The screen ran for two intervals of three days each, across India.
Closer look at the icons
The elements come together to depict a football player dribbling a ball towards a goal post. The user receiving their order is represented as a goal, or a ‘win’.
Ammy Virk
A campaign to promote Ammy Virk’s (Indian musician, actor and producer’s) appearance in a series of Swiggy ad films. The screen was live in Delhi and Punjab for one week. I conceptualised and illustrated the HUD icon, a likeness of the celebrity.
Closer look at the icons
I conceptualised and illustrated the HUD icon, a likeness of the celebrity
