Content Creation
QR Scanner
For Jupiter
Jupiter's most popular vertical is its UPI payment service. The ‘Scan and Pay’ feature that acts as its gateway is the single most clicked button on the app.
Objective of the campaign:
Use the scan and pay function to create a delightful feature that would catch the attention of frequent users and become a talking point.
Concept:
True to its name, Jupiter has a strong space theme across the app. This extended to the design of the new scanner.
The concept of the artwork was to place the user in the astronaut's seat. It communicated to them that the scan and pay function, and by extension Jupiter, was the safe vantage point from which to view the unfathomable universe of finance.
Alternative approaches
Stylised:
This approach uses more stylistic elements. The buttons on the screen are designed to look like the interface on the dashboard of the spaceship.
Simple:
This approach used less stylistic elements to draw less attention from the interaction of scanning a QR code.