The Anything Restaurant
2022

n honour of Valentines day 2022, Swiggy launched a whole new restaurant for one day only- the ‘Anything restaurant’, for when your partner says they’ll eat ‘anything’.

The restaurant featured some favourite items from Swiggy’s cloud kitchens, all named after common responses to the question ‘What do you feel like eating?’.

Created: February 2022 Skill: Visual Design, Illustration

Promotion

The restaurant was live for one day only.

To get more eyes on it, in days leading up to Valentine’s day, coupons were sent out with other orders from Swiggy Cloud kitchens.

Packaging

The system included a set of stickers, that were used as part of the packaging for dishes sent from the restaurant.

These stickers allowed the restaurant’s visual identity to reflect in the package the customer received, without requiring manufacturing of new packaging materials.