Kantar Analytics wanted to create a fun gift hamper of branded collateral to present to clients and visitors. This called for a single concept or character that tied together the items and was relevant to the company.

 

I created A and Q, two loveable characters navigating the world of analytics. Each comic was based on a quote relevant to data science, and was supported by an illustration of the duo enacted the principle of the quote in an absurd setting.

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The characters later became regular features on the company social media.